The Franchise

ViVo Magazine’s unique identity is marked by the fact that it looks and feels like a national lifestyle title but is published specifically for communities of typically between 2,000 and 5,000 people.

The Franchise Opportunity

Due to the ultra local nature of ViVo Magazine we rely on each edition being published, edited and managed by people who live in the very areas in which ViVo is distributed.

Each ultra local edition of ViVo Magazine benefits from:

• Our creative skills
• Our highly efficient production system
• Our editorial support
• Our commercial experience in the field of lifestyle publishing
• Your knowledge of and passion for the place where you liv
• Your drive and determination to establish ViVo Magazine in your exclusive area
• Your enthusiasm for becoming a real magazine publisher
• Your passion for running a truly local business with a very national, prestigious style

The Principles

ViVo Magazine circulation areas must fall under our carefully planned criteria.

They must..

• Have a population no smaller than 600 and no greater than 7,500 people
• Qualify as being HIGHLY affluent locations

ViVo Magazine licensees/franchise owners must have:

• Excellent communication skills
• Good organisational skills
• A real passion to run an exciting, fast paced publishing enterprise The Package

In return, franchisees will receive:

• Full training and support
• Exclusive circulation area(s) for YOUR ViVo Magazine local edition
• Access to highly efficient production system
• Full business set up support (legal/accountancy/financial)Online product development training and sales support
• The ViVo Way: Our exclusive ViVo Magazine publisher’s manual/handbook
• Comprehensive stationery pack including legal/sales agreements, business cards and other documents
• Access to ViVo Media Content Shop (hand pick your own pre-written editorial) inc exclusive celebrity interviews and columns
• Your own ViVo Magazine website, email addresses and online business inc social networking website
• Operational control of your own ViVo Premier Club
• Anscillary publishing opportunities including specialist directories and guides

A typical first edition of ViVo Magazine is 52 pages inc covers.

The split should be 60% commercial content, 40% editorial (provided by us).

Commercial content is defined as content which has either been paid for directly in the form of an advert or sponsored editorial.

You can set your own advertising rates in consultation with us and dependant on your magazine’s circulation profile.

You will bear the cost of print and distribution for your magazine but the purchasing and management of print and distribution will be handled by us. Each magazine will benefit from our bulk purchasing power and experience in print buying.

Gross operating profit margins are over 76% per year for the first two years, rising to 84% in year 3

Profit Profile

(Year 1) £49,800
(Year 2) £65,400
(Year 3) £130,000

What’s Included in The Franchise?

The ViVo Magazine franchise is a complete business system and brand licencing opportunity. You will be given full support in order to produce success.

Franchisees receive:

• The right to licence the ViVo MagazineTM & ViVo LuxuryTM name in print and online
• Circulation area analysis: We identify the key demographic information to determine your ideal distribution area(s)
• A fully loaded, fully functional website to accompany the magazine, featuring local business directory system, social network, professionally created content/articles/features/news
• ‘The ViVo Way’, the ViVo Magazine franchise operations manual (can not be viewed by anyone other than franchisees, contains confidential business operations information)
• Printing support: We negotiate print prices on your behalf, helping you to always get the best deal on your magazine
• Door to door distribution support: There is only ONE company in the UK that offers door to door magazine distribution at prices more than 60% cheaper than the Royal Mail. We have a contract with that company. You will be given full access to this essential distribution partnership.

Full training support, including:

- details on how to perform financial reports
- operation of the ViVo MagazineTM production system
- accounting system set up (accounting software charged separately)
- sales documents
- booking forms
- invoicing
- revenue collection
- business banking introduction
- business telephone introduction
- home office set up
- sales letters
- access to the online ViVo knowledge library (includes templates/eBooks/videos/market research and more!)
- email set up
- marketing strategy
- PR & media support

Ready to Begin?

Call ViVo Media Ltd on: 0845 163 1238 |